Bangladesh ups its fashion game with fashion show

Bangladesh is globally renowned for its Ready Made Garment (RMG) sector. Not just the fashion and style, the industry contributes nearly 80% to the country’s Gross Domestic Product (GDP). In December, a fashion show on the 1st floor of Jamuna Future Park celebrated the opening of Rise’s fourth store. Rise is a famous Bangladeshi brand that deals in apparels.
The one-hour event was divided into two parts. While the first featured models wearing traditional inspired long skirts and Punjabi outfits, models in casual wears like denim and t-shirts stole the second half of the show.
Faheem Mosharraf, the 33-year old Chief Executive of Rise said, “ We take streetwear inspirations [from] all over, adding Bangladeshi traditions, Bangladeshi culture, Bangladeshi nationalism, and we integrate [them] into fashion.” Rise sells T-shirts that invigorate the nationalistic spirit among the youth on a level similar to that of their elders. The casuals feature English slogans like “Unity,” “Equality,” “Home is Dhaka” and “Dhaka made me.”
Faheem’s desire to minimize, and remove, the dependency on foreign labels excited him to contribute in every department- materials, design, production, and retail. Bangladeshi apparel sector registered 18.6% rise and corresponding earnings worth $14.18 billion in the July-November period of 2018. With his contributions, it will not be an understatement to say that Faheem Mosharraf is the quintessential example of the industry’s growth